![]() ![]() But he said the kinds of stories they do won’t change, regardless of whether they go on the free site or behind the paywall, so he doesn’t foresee any conflicts of interest. That’s especially true of one like Stat, which has a small staff to begin with and some people will have to pull double duty.īerke said Stat would some reporters will contribute to both Stat and Stat Plus, and if there’s an exclusive story, Stat may decide to give it to subscribers first. Launching a membership program can be tricky because it puts extra human resources pressure on an organization. “In terms of pharma in particular, we have a type of reporting that brings a personality or tone that you can’t get from some of the other paid products.” Stat particularly sees an opportunity to attract readers with President-Elect Donald Trump’s vow to overhaul national health care. “We try to shy away from commodity coverage,” Berke said. ![]() In this way, Stat says its on-site readership is about 50-50, while its newsletter subscribers lean professional. One way Stat does this is by covering a story like, say, opioids, from the business end but also the human perspective - “where the stories touch everybody but they have a huge impact on the industry,” Macaulay said. They also see an opportunity to charge since the media market for biotech coverage isn’t as mature or saturated as, say, technology, and people will pay for information that can help them do better at their jobs. ![]() Stat’s readership is small (Stat claims 1.5 million monthly uniques comScore puts it at 734,000) and is hardly a household name, but its principals say they were encouraged by the positive response they’ve gotten from readers and their indication in a survey that they’d be willing to pay for content. It’s hard to get readers to pay for general news online, but publishers have found some success with specialized content. The publication has a full-time staff of 50 and is putting a “handful” of business- and edit side people on Stat Plus, but not all of them will be dedicated full-time to it. Stat is only one year old, and its cost puts it more in The New York Times camp than Politico’s, but it’s also putting fewer resources behind it. Politico Pro starts at $5,000 a year and can exceed $100,000, depending on the level of subscription. Politico, the fast-paced political news site whose model Stat is loosely based on, was four years in before it launched its membership model Politico Pro, and it did so with 40 people, a team the same size as its newsroom. ![]()
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